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Make Bedtime Fun! (and Secretly Sleepy).
The Fun Part:
Little Buddies can’t sleep, Can you help?
Flip the script: Rather than forcing them to sleep, invite them to help their little buddy fall asleep. When they teach their buddy how to relax, they fall asleep right alongside them.
The Secretly Sleepy Part:
Bedtime Story + Meditation = Beditation
Unlike stimulating cartoons or action-packed audiobooks, our content is intentionally designed to be non-stimulating. We combine gentle storytelling with calming mindfulness techniques to help children relax and drift off.
Nurture them with Independence!
Little Buddies are designed to give your children the confidence to fall asleep, self-soothe at 2 AM, and wake up happy—all on their own.
No screens, No buttons. Just one squishy push.
We kept it refreshingly low-tech to keep stimulation low. Just a simple tummy push to start, and another push to stop. So simple, even a sleepy toddler can activate in the dark (without your guidance).
Back to sleep, without the 2 AM room service call.
You pre-set the schedule in the app (stories for bedtime, comforting guidance for 2 AM), but they call the shots. It empowers them to solve their own sleep bumps independently, while you stay happily horizontal in your own bed.
A little light that teaches big self-control.
The green glowing LED light represents an easy-to-understand cue that tells them when it’s okay to start the day. It helps them build self-regulation skills (and you get another 18 minutes extra bed time 🤩).
We built Little Buddies because — there was no perfect solution.
iPads are over-stimulating. Screen free alternatives are mostly plastic and not huggable. So we took a different approach: hiding the technology inside a huggable friend that’s designed purely for rest-time.
Your child will love their bedtime ritual within 30 days — or we give you full refund.
We believe deeply that happy, well-rested parents (you!) 👩 bring up happy kids 👶. That’s why, even though we designed every inch of this plush 🧸 to be adored by your little one, we were constantly thinking about you 👨. We aren't just helping them sleep better - we’re giving you back your evenings 😴, your sanity, and the chance to wake up feeling like yourself again. 🤩
Meet the Gang
Help your kids regulate their emotions by recognising all the different feelings we have inside.
Toddler Proof Practicality
Little Buddies are thoughtfully designed for real life with kids. Simply take out the audio device and throw the plush in the washing machine whenever it needs a clean. Our fabrics are also certified by OEKO-TEX® Standard 100, ensuring they’re safe for little ones.
Standard 100 Certified
Safe for Kid’s Skin
CertiPUR-US® Certified
Machine Washable
“We actually enjoy bedtime now”
My 3-year-old used to have a Ph.D. in stalling - water, potty, scary shadows, you name it. We got the Happy Buddy a week ago, and the dynamic completely flipped. Now, she rushes to bed so she can push the tummy button and start his story. I set the calm audio on the app, she feels in control, and I actually finished a movie on the couch last night. It’s not magic, but it feels like it.
-- Sarah M, Mum of very energetic Lilly
“I’m getting an extra 45 mins sleep a night!”
I forgot what it felt like to wake up without a toddler knee to the ribs. The green 'ok-to-wake' light is a game changer. My daughter actually waits for her buddy to glow before she leaves her room. She listens to the morning songs and plays quietly until the light turns green. It bought us an extra 45 minutes of sleep every single morning. Worth every penny just for the coffee time."
— David T, Dad of two
Frequently Asked Questions
Absolutely.
Designed t last for weeks of typical use on a single charge. When it does need a boost, just pop out the module and charge it via USB-C. No hunting for triple-A batteries in the junk drawer at 9 PM.
Little Buddies are great for any child establishing a sleep routine, typically ages 2 to 6.
We’ve got a huge library that keeps growing. The app gives you access to hundreds of different stories, meditations, soundscapes, and songs.
Your Little Buddy works right out of the box! Every Buddy comes with one free "Signature Sleep" audio track forever—so they’ll always have a way to drift off. To unlock the full, ever-expanding library of stories, meditations, and songs (and keep bedtime fresh), you can join our subscription for just $9.99/month.
Each Buddy has a unique personality, backstory, and voice. They also each come with a distinct "Signature Sleep" audio track tailored to their specific character. we recommend letting your child choose their favourite buddy, but keep in mind you can easily change to a new buddy. Simply take out the module inside the tummy and insert it into the plush that's tonights favourite.
This is our promise to you! Introduce the buddy to your routine, see how your little one responds, and if it doesn't transform your bedtime, just send it back for a full refund. No hard feelings — we want you to sleep better, even if it's not with us.